Problem
Determining the issue or areas that need improvement.
Process
The plan to mitigate the problem and work towards the solution.
Solution
The implemented plan to improve the users' experience.
Results
The final outcome that has been checked, tested, and proven successful.
2017
Non-profit who assisted other non-profits with their online presence, branding, and outreach.
Role
Branding, Website Designer, Website Developer, UX/UI, Wireframing
Case Study:
Run to Me Foundation
Problem
A new foundation start-up needed branding, a website, and an online presence.
Process
Surveyed other non-profits to help identify stressors, pain points, and common issues for websites and overall branding. As a new start-up, I helped address our goals, vision, and mission statement to truly understand what the foundation aimed to be. This helped the focus on the branding’s requirements and needs.
Once branding was set in place, we began to wireframe out all aspects of the website we wanted, leaving room to grow in the future. Working within those branding restrictions, the website started to take form through mock-ups and interactive designs.
After multiple rounds of user interactions and testing, we launched the website and a campaign to generate new leads.
Solution
New branding and a website with easy-to-find information.
Results
Brand awareness and company growth lead to additional employment opportunities and new leads for partnerships.
Reflection
Looking back on this project, it was still one of my favorites. There are items I would go back in and change now, most of them design-related, but as this project's creative lead and visionary, it was a great experience to grow, adapt, and learn. Run to Me, unfortunately, closed down as the founders ended up moving to another country and had to leave this behind. Overall, we were successful with multiple leads for additional places to partner with, and this project led the way for the founder’s current project overseas.