City of Isle of Palms, South Carolina

Outdated design and platform. The website's overall appearance has become dated and the user's experience has become a struggle for navigating and finding information.

The process began with surveys for the client and users of the current website to confirm pain points or areas that could use improvement. After reviewing results and analytics, we constructed plans to address those concerns.

Since this was a redesign of an existing website, the structure and navigation are continually reviewed during wireframing to ensure that users arrive at their destination as quickly and efficiently as possible. To help visualize this phase, a wireframe takes form and confirms the ideas. Then, we move forward to a mockup created in Figma. 

First is the homepage, which was sent to the client for review. Since design can be subjective, there are times when an initial design is a miss. The client doesn’t like it, even when all the requirements are met. It can result in endless loops of revisions without knowing how to communicate with the client. We scheduled a meeting to go over additional information and aspects they wanted to be expanded on in the first iteration for the next. After gathering all this input, it is consolidated and applied to a new mockup. 

This mockup underwent a massive overhaul, leading to the current design. The second mockup was sent to our point of contact for review. With little to no changes on the second iteration, we moved on to interior pages. Leveraging component-based formatting for reusable blocks and styles, these can be implemented throughout the website to lessen the strain on developers.

We communicated openly with the client to better assess their needs. Going outside the box was a different approach to the usual municipality design.

An updated CMS with the latest features and better security. Fresh design for the typical layout and improved navigational structure for easier access to information.